Hey there,
👋
I'm Michael.
Head of Product design at OnLoop, crafting delightful experiences in mobile-first app design & habit formation.


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About Me
I'm a product designer passionate about creating intuitive digital experiences at the intersection of technology & design.

Currently working as the head of design at OnLoop, redefining how people think about their professional growth and development through a habit forming mobile first app.
Previously worked as a UI designer at Apply Digital in Toronto.
Was awarded 2nd place in Niantic's "Beyond Reality" augmented reality game competition working at Dibs Studio.
Previous UX Designer at Wunderman Thompson, and Alumni of York University & Sheridan College.



Skills & Expertise


DESIGN SKILLS
User Interface Design
User Experience Design
Product Design
Design for AR/VR
Motion Graphics
Data Visualizations
Visual Design

PERSONAL SKILLS
Great Communicator
Solves Complex Problems
Critical Thinker
Detail-Oriented
Great Time Management
Client Relation Skills
Works well in Agile environments

UX METHODS
Research & Analysis
User Personas
Ideation
Wireframing
Rapid Prototyping
Usability Testing
Evaluate & Iterate

My Work





Head of product design   |   May 2020 - Present
Actionable and timely feedback is something I have always wanted from my managers throughout my career. Now my team aims to solve this through mobile-first collaborative team development. As the lead designer, I own the design process end-to-end working closely with my talented engineering team to create a habit-forming application for teams.

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Apply Digital

UI Designer   |   October 2019 - April 2020
At Apply, I worked on a variety of projects from a new investment application to innovative startup clients. In my projects I typically control conceptualization, design, prototyping, testing, and iterating.

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Dibs Studio

AR UI Designer   |   August 2019 - October 2019
At Dibs Studio I did the UI work for a mobile augmented reality game competing in Niantics Beyond Reality competition. Our AR game came in second place, praised for the great design and gameplay mechanics.

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Wunderman Thompson

UX Designer   |   January 2019 - May 2019
My role at Wunderman Thompson consisted of generating creative solutions to complex problems for a variety of clients and products. I specialized in researching, creating personas, use cases, user flows, wireframes, prototypes and presentation decks.

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Featured Projects
Marvel Snap
Concepts for the mobile card game

I challenged myself to design a new feature each week for 2 months. Each feature has been conceptualized from idea, to user flows, UI design and animation.


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iOSAR

UI/UX Design, Product Design, Motion Graphics
What if iOS had augmented reality features at the core of the OS.This project explores identifying user needs, addressing pain points and friction, adding new features, and conceptualizing new methods to interact with the current interface.

VIEW CASE STUDY




My Work

Apply Digital

UI Designer   |   August 2019 - Present
At Apply, I designed the user interface for a mobile augmented reality game and am now leading the UI design on a mobile investing application.
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Dibs Studio

AR UI Designer   |   August 2019 - October 2019
At Dibs Studio I did the UI work for a mobile augmented reality game competing in Niantics Beyond Reality competition. Our AR game came in second place, praised for the great design and gameplay mechanics.
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Wunderman Thompson

UX Designer   |   January - May 2019
My role at Wunderman Thompson consisted of generating creative solutions to complex problems for a variety of clients and products. I specialized in researching, creating personas, use cases, user flows, wireframes, prototypes and presentation decks.
LEARN MORE

iOSAR

UI/UX Design, Product Design, Motion Graphics
What if iOS had augmented reality features at the core of the OS.This project explores identifying user needs, addressing pain points and friction, adding new features, and conceptualizing new methods to interact with the current interface.
VIEW CASE STUDY
Let's chat
Reach out & let's grab a virtual coffee. ☕
You can connect with me below or view my   Resume.


Coded with ♥️ in Toronto
© Copyright Michael Calcada